CONSCIOUS JOURNEY

For us, responsibility means being respectful of our planet and people, and looking out for each other. It’s a concept which is firmly embedded in our brand values. We always aim for the best balance between maximizing our positive reach and minimizing our footprint, by creating wear-forever clothes in high-quality materials, and producing exactly the numbers we sold. 

To lay the base for our Conscious journey, we are now building a roadmap, encompassing our vision, mission, goals and targets. Our focus areas are to develop a Responsible Materials Strategy and to continue building on a Responsible Value Chain. One of our priorities is to increase the percentage of more responsible materials with each collection. We have aligned our key values with the United Nations Sustainable Development Goals and are in the process of setting goals and targets according to our responsibility pillars. 

To take ownership for a more responsible supply chain, we are a proud member of Amfori BSCI (Business Social Compliance Initiative)/BEPI (Business Environmental Performance Initiative). Amfori is the industries’ leading NGO working in the field of social and environmental compliance. It provides a recognized methodology for due diligence in global supply chains. Through our membership, we can support our business partners to ensure the protection of workers’ rights and to improve environmental conditions in our value chain. 

Through this concerted effort we believe we will leverage our positive impact, conquer challenges and, like Dante Alighieri, achieve the ultimate dream of attaining the seemingly impossible, beautiful aesthetics in a better world.