CONSCIOUS JOURNEY

For us, responsibility means respecting our planet, valuing people, and supporting one another—principles firmly embedded in our brand values. We aim to balance maximizing positive impact with minimizing our footprint by creating wear-forever, high-quality pieces and producing the exact quantities sold.

Our Responsibility Strategy is guided by a roadmap aligned with the 2030 United Nations Sustainable Development Goals (SDG’s), focusing on those most closely aligned with our brand values. These goals are integrated into our Responsibility Policy under four pillars: Our People, Our Planet, Our Product, and Our Operations.

Through this concerted effort we aim to leverage our positive impact, conquer challenges and like Dante Alighieri, achieve the ultimate dream of attaining the seemingly impossible, beautiful aesthetics in a better world.

Our People.

Our conscious journey is rooted in transparency, fostering trust through 
openness. As part of our commitment to a more responsible supply chain 
and to prepare for evolving regulatory requirements, we are a proud  
member of Amfori BSCI (Business Social Compliance Initiative).  
Amfori, the industry’s leading NGO in social and environmental compliance, 
offers a recognized framework for due diligence in global supply chains. 
Through our Amfori membership, we support our business partners ensuring 
increased transparency and fair working conditions and strengthening the 
protection of workers rights.

Our Planet. 

To care for our planet, we focus on reducing our footprint while maximizing 
positive impact. Through the Amfori Business Environmental Performance 
Initiative (BEPI), we support our production partners in managing and  
continuously improving their environmental performance across key areas 
such as energy and climate, air emissions, water, effluents and chemical 
usage. Closer to home, we guide and inspire our customers to care for their 
clothes in more sustainable ways—prolonging their lifespan, using fewer 
resources, and embracing responsible practices.
 For our packaging: all paper materials are sourced from FSC-certified wood, 
all plastic packaging is made from certified recycled plastic, and we use 
mono-material packaging wherever possible to enhance recyclability.

Our Product.

We are committed to decreasing the impact of our materials by prioritizing 
low-impact options. We keep a record on the content and origin of our raw 
materials and ask our suppliers to source for sustainable or preferred raw 
materials such as OCS organic cotton (Organic Cotton Standard), RWS wool 
(Responsible Wool Standard), RAS alpaca (Responsible Alpaca Standard),  
GRS recycled fibres (Global Recycled Standard) and FSC certified cellulose 
fibres (Forest Stewardship Council). To formalize our effort, our Responsible 
Materials Strategy includes a goal- and target setting to increase the  
percentage of responsible materials with each collection.  
Our most recent collection featured 63% sustainable materials and we are 
firmly committed to grow to 75% and beyond. We actively collaborate with 
fabric mills and production partners to drive the availability of more responsible 
options across the industry.

Our Operations.

Our Responsibility Policy includes a commitment to responsible stock 
management, producing thoughtfully to minimize waste. We only produce 
quantities that are ordered, avoiding overproduction. In case of any surplus 
stock, we regularly donate these items to charitable organizations, including 
the Kledingbank Rotterdam Foundation and the Dress for Success Foundation. 
To preserve our world’s resources, we commit to increasing textile reuse and 
recycling. As a member of the Dutch UPV Foundation, we fulfill obligations  
under the EU’s Extended Producer Responsibility law, supporting a circular 
textile chain. Together with other members, we drive innovation and system 
change to make circularity a reality.