AW21 wardrobe 8
Wardrobe 8As the Covid-19 pandemic unfolds, for many, uncertainty has become the new normal. The likely impact will be that consumers become more cautious, but next to home-wear pieces, there will also be more demand for designs that bring a sense of comfort and lots of joy!
People won’t abandon the comfort, but they’ll still want to be a little more dressy.
As with previous seasons, we have split the palette into two moods – one with intensified natural hues, and the other with more subdued and grounded colours.
Our pop of optimistic pink will move to Virtual Pink, infused with touches of browns, for FW ‘21. Virtual Pink has an intense hyper-natural quality that will resonate across seasons and continents, and work well for both real-life and digital contexts. In a challenging time, this stimulating pink will have strong appeal, inciting feelings of positivity and vigour.
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